Bobette Kyle

5 Tips for Understanding Your Ideal Customer

My current project (Daysteps) is a challenge because our first product is a personal planner for people with very different priorities and viewpoints compared to the average, career-focused consumer who uses a traditional planner. Fortunately, two of the four cofounders are in our perfect customer group, so we know firsthand many of the needs of our target market. But what if we didn't have this built in... (posted by Bobette 2 years 214 days ago.)

7 Pricing Strategies That Improve Profit

Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing storage costs, for example, or creating opportunities for volume discounts with... (posted by Bobette 4 years 304 days ago.)